Technology has seen a rapid growth in development in recent years. We have gone from a large phone that’s bigger than the size of our hand to smaller phones that can fit into our pockets, and then back to bigger than our hand but slimmer. How ironic, isn’t it? The internet has a significant role in our modern society as it provides easy access to many services such as news, communication, entertainment and business development. This would cause some traditional media like newspapers, radio and television to generate significantly less revenue.
In the marketing world, technology has assisted in creating some of the most innovative and creative designs that we see today. Technology has led to the invention of devices and softwares that provides plenty of tools, accessibility and convenience. Although some of them are insanely expensive, there are cheaper alternatives you can find on the internet. If you are desperate enough, you can even pirate these softwares and have access to all of their tools.
Devices, Softwares And Effects On Branding
With the advancement of technology, tech companies and software developers such as HP, Adobe and Dell created softwares and hardwares that would improve the livelihood of artists and designers. By using a tablet as a monitor with a digital pen, artists and designers have more creative freedom to draw and design like they normally do with pencil and paper. Additionally, these devices would provide more tools and features that would make designing and drawing much easier. This helps most designers in branding company to do their work more efficiently and productively.
However, the prices to obtain both hardware and software can be extremely expensive. For example, Adobe Photoshop and a Wacom Cintiq 22 will be worth almost $2000. Although you can get any designer softwares for free through pirating or paying a small price at your local computer store, getting your ideal designing device can be pretty expensive depending on your needs. But, it is not necessary to get a completely new device to start your digital artist career as you can get a cheaper drawing tablet on your computer as long as it has the graphic card and storage for it.
Social Media As The Main Advertising Platform
Although Facebook is not the first social media to be created, it is the social media that popularized social media and became the inspiration of multiple social media apps we know today. Each social media offers their own niche to stand out from the rest. For example, Twitter is used for mainly posting thoughts and opinions on certain matters while Instagram and TikTok provide features for users to edit and post content. Because of its limitless potential, many people resorted to social media as their main source of entertainment and communication.
Since everyone has their face stuck onto their smartphones, business companies use this opportunity to advertise their products and services on popular social media and video streaming platforms. This is the “hunting ground” for branding agency as they would observe the rising trends on the internet depending on their clients’ business. This helps them to understand trends and develop business strategies to help their clients to attract their target audience. One of the best examples is the famous Wendy’s Twitter incident when the person in charge of their account would frequently reply with sarcasm generated a lot of attention on the internet. Eventually, this has led to other companies to do similar things as well and created some of the most humorous ads you’ll see on the internet.
The Future Of Branding
Virtual Reality
As technology continues to advance, more technologically advanced and complex devices will be created to allow users to perform their daily tasks with more efficiency, productivity and convenience. Currently, virtual reality (VR) is not widely common among the general public due to a few issues. One of them being the price to get VR equipment is pretty pricey as some would go as high as $170. Another important factor for VR is the spec of the computer as a computer with high-end specs would perform better while allowing for multitasks. And finally, most houses would not have enough room space to support most VR softwares and games. Although there are some VR softwares and games that you can do from just sitting, it is better to have a large room equipped and a separate computer just for VR to give the best experience.
Augmented Reality
For now, we don’t see a lot of applications of augmented reality (AR) in our industry other than smartphones. Even then, only the latest installments of smartphones have a built-in support for AR apps to function. But once you get it to work, it can change the way you will use your smartphone such as checking the price of certain clothes, seeing directions to their locations and information of whatever they are looking at in real time. Although there are no hardwares that enables AR features, we might see it change how we do our mundane tasks in the near future.
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